At the time, many cleaners contained toxic ingredients.
These toxic ingredients could pollute waterways, could destroy wildlife and could even cause harm to the people cleaning with them. The scientific visionaries knew that if people continued to use toxic products, the world would soon become a very dirty place. So they founded Ecover in a small garden shed in a rural Belgian town and introduced the world’s first phosphate-free laundry detergent, proving that you can get a powerful clean and still make Mother Nature happy.
